B2B product launch marketing: complete guide

B2B product launch marketing: complete guide

‘Build it and they will come’ makes a great story, but it’s a bad B2B product launch marketing strategy. In today’s highly competitive market your product will flop no matter how good it is. If you launch a new product or roll out a feature, you need to make...
PR for tech regulation – best practice

PR for tech regulation – best practice

A key theme from our Tech In Review report series was the prospect of more regulation for technology. Of course, regulation isn’t new for tech, but what is changing is the scope and speed of new regulations. Therefore, managing PR around tech regulation, and those on...
PR for tech regulation – best practice

2021: Issues & Trends For Tech

This blog is part of our Tech In Review: 21-22 report series. Head to the hub to access the reports, insight and analysis. 2021 has seen the emergence of several new issues for the technology sector, from the technical to the legal to the conceptual. Here, we...
2021: A Boom Year For European Funding

2021: A Boom Year For European Funding

This blog is part of our Tech In Review: 21-22 report series. Head to the hub to access the reports, insight and analysis. 2021 was a boom year for investment into European tech, both in number of rounds and size of round. Europe’s technology sector has found itself...
The Big Picture – Tech In Review: 21-22

The Big Picture – Tech In Review: 21-22

This blog is part of our Tech In Review: 21-22 report series. Head to the hub to access the reports, insight and analysis. Once again, the industry is at a pivotal moment. While the sector’s growth accelerated in 2021, the rest of the world lagged behind, still...