Executive Profiling Planning Framework

 Building up the profiles and positions of your key leadership team and founders can pay dividends. It has proven links to trust, and trust is one of the biggest drivers for sales.

We put together this guide to help you turbo-charge your growth by using your executives as a key part of your communications strategy. It provides a framework for programme planning, implementation and measurement.

It covers:

• A business case for executive profiling programmes
• The imperative for technology firms
• Programme planning framework
• Programme goals and measurement
• Aligning your programme to business structure
• Identifying your executives
• Prioritising your content and channels
• One page canvas for programme implementation
• Six principles for best practice programmes