News & views
New report: Tech In Review: 21-22
We’ve launched our Tech In Review: 21-22 report series and hub!
We bring together analysis of European tech in 2021 and thinking around the themes that shaped the industry. With actionable advice and insights to help you understand the market context for the technology sector in 2022.
PR for tech regulation – best practice
Best practice insights on effective PR & communication for managing campaigns in regulated industries and the broader technology sector.
2021: Issues & Trends For Tech
2021 brought both new challenges and old issues to the table for technology companies. This extract from our report covers five of the emerging trends we say developing in 2021.
2021: A Boom Year For European Funding
2021 has been another record year for European startup funding. This extract from our report looks at where the money has come from and where it’s gone.
Q&A: Leicester Startups
We speak to the team from Leicester Startups about regional developments in the UK’s technology sector.
The innovation outlook for 2022
Elliot Mulley-Goodbarne looks into the hunt for innovation in 2022, and why it may be the most competitive for a long time.
Boosting DE&I while scaling – four ways to move beyond the talk to action
Tech startups and scaleups have a unique opportunity to change the industry’s DE&I track record by growing as they mean to go on. Here’s how.
How can tech bridge ethical gaps in 2022?
This blog is part of our Tech In Review: 21-22 report series. Head to the hub to access the reports, insight and analysis. This article is written by Virginia MatthewsThe race between London and Brussels to pass the toughest new laws on big tech has already spawned...
Founder Q&A: Robert Flint, Adviserly
We chat to Robert Flint, who founded Adviserly in 2021 with a mission to make cross-border legal and accounting advice accessible to all.
Founder Q&A: Albert Pujol, AI Shepherds
We speak to founder Albert Pujol, founder of AI Shepherds. We ask him about the opportunities for the AI sector in 2022, highlights from 2021, remote work, and AI Shepherds goals for the year ahead.
The Big Picture – Tech In Review: 21-22
We’ve launched our Tech In Review : 21-22 report. In this blog, we look at the big picture facing technology companies as we head into the New Year.
2022 Forecast: 5 Themes For Tech
We can’t predict the future, but based on our analysis our 2021 there are six key themes we believe will shape the technology sector in 2022. Read our post to find out what they are, from regulation to the development of the metaverse.
Country spotlight – UK
We take a deep dive into the UK’s tech sector in 2021, and the priorities for 2022.
5 Moments That Shaped Tech In 2021
2021 was a big year for European and global tech. This blog breaks out 10 key moments from around the world, what they meant for tech in 2021 and how they set the stage for 2022.
Navigating Tech PR & Comms: The 2022 Outlook
This extract from our Tech In Review: 21-22 Navigating Tech Comms Guide looks at key focus areas and priorities for marketing leaders in 2022.
2022 Founder Priorities
Where should founders be focussing their external priorities in 2022? Our blog provides an essential guide.
Navigating Tech Marketing – the 2022 Outlook
This blog is part of our Tech In Review: 21-22 report series. Head to the hub to access the reports, insight and analysis. After the seismic events of 2020, 2021 brought fresh challenges to the technology market – and saw the unwelcome return of some old issues. Our...
Why executive profiling is key for high-growth businesses
What is executive profiling? Executive profiling is one of the most underused communications tools that start-ups and tech companies have in their tool box. It's something that many leaders will instinctively look to do when they're creating their company's internal...
Leveraging Marketing During An Early Stage Funding Round
Industry data suggests more than 700 pre-seed, seed or Series A funding rounds have completed in Europe this year. That means hundreds of companies competing for the same funds, customer budgets and voice in the market as you. You need to find a way to stand out and...
What did the 2021 UK budget deliver for the UK technology sector?
This was always going to be a difficult budget. In this briefing note we take a closer look at what the Government has set out. Our focus is on changes for investment, innovation and the technology sector. Especially in the event of a K shaped recovery the budget...
Communicating Disruption – Three Comms Challenges For Gaining Widespread Adoption
When you're building the next generation of disruptive start up, it's tempting to fall into a communications echo chamber. You're surrounded by other like minded individuals who can see a clear vision for a future that's only improve by the technology you're building....
3 Reasons Marketing Should Be Top Of Your Start Up Launch List
We recently worked with a start up on their launch activation. They were working on a major pivot for their product, so wanted to make sure they were building momentum before release. Some founders think marketing is something to work on once everything else is up and...
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