Tech In Review: 21-22
Welcome to our Tech In Review: 21-22 hub. This hub brings together analysis of European tech in 2021 and thinking around the themes that shaped the industry. This content is designed with actionable advice to help you understand the market context for the technology sector in 2022.
Our Review & Outlook report analyses the European tech scene in 2021, from funding booms to emerging issues and trends. Alongside this, there are also two guides for marketing and communications teams to help you navigate 2022, and negotiate the challenges and opportunities ahead.
Explore our mix of insights and articles, or click on a report for an in-depth guide to the state of the market.
The Reports
2021 Review & 2022 Outlook
After the seismic events of 2020, 2021 brought new challenges and old ones for tech. Read our report to find out about the key trends and the outlook for 2022.
Navigating Tech Marketing
Our guide helps you understand the context for tech marketing in 2022 and plan the steps and strategies you need to take to mitigate the challenges and maximise opportunities.
Navigating Tech PR & Comms
PR and communications is more important than ever, guiding tech leaders through an increasingly complicated landscape. Our guide gets you and your strategy ahead of the market.
Insights & Analysis
2021 In Review
The Big Picture
We’ve launched our Tech In Review : 21-22 report. We look at the big picture facing technology companies in the New Year.
5 Moments That Shaped Tech
2021 was a big year for European and global tech. We discuss five key moments that shaped the year.
Boom Year For European Funding
2021 has been another record year for European startup funding. This extract from summarises our analysis.
2021: Trends & Issues
This extract from our report covers five of the emerging trends we say developing in 2021. Download our report for actionable insights.
Boosting DE&I While Scaling
Tech startups and scaleups have a unique opportunity to change the industry’s DE&I track record by growing as they mean to go on. Here’s how.
How Can Tech Bridge Ethical Gaps In 2022?
Tech has serious ethical problems to tackle, but the future opportunities are incalculable. Journalist Virginia Matthews explores the issues ahead.
2022 Outlook
2022 Forecast
Based on the trends and issues of 2021, there are five key forecasts that we believe will shape the technology sector in 2022.
2022 Innovation Outlook
Elliot Mulley-Goodbarne looks into the hunt for innovation in 2022, and why it may be the most competitive for a long time.
2022 Founder Priorities
Where should founders be focussing their external priorities in 2022? Our blog provides an essential guide.
2022 Marketing Priorities
This extract from our Marketing Guide looks at key focus areas and priorities for marketing leaders in 2022.
2022 PR & Comms Priorities
This extract from our PR & Comms Guide looks at key focus areas and priorities for marketing leaders in 2022.
Market Views
Q&A: Albert Pujol, AI Shepherds
We speak to founder Albert Pujol, of AI Shepherds. We ask him about the opportunities for the AI sector in 2022.
Q&A: Robert Flint, Adviserly.io
We chat to LegalTech founder Robert Flint about his mission to make cross-border legal and accounting advice accessible to all.
Q&A: Leicester Startups
We speak to the team from Leicester Startups about regional developments in the UK’s technology sector.
Country Spotlight: UK
We’ll be diving into different markets over the coming weeks. In this blog we take a look at 2021 in the UK tech scene.
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